Which role primarily handles product assortment decisions for a store?

The role that primarily handles product assortment decisions for a store is that of the Assortment Planner. This position focuses specifically on determining the variety and quantity of products that will be offered in a retail environment. An Assortment Planner analyzes consumer trends, sales data, and inventory levels to create a balanced and appealing product mix that aligns with customer preferences and sales goals.

This role ensures that the right products are available at the right time and in the right quantities, which is crucial for maximizing sales and minimizing markdowns. The Assortment Planner collaborates with various teams, including marketing and purchasing, to develop strategies that meet consumer demands while optimizing the overall assortment.

In contrast, while Buyers also make decisions regarding what products to purchase for a store, their role is more focused on sourcing and negotiating prices with suppliers, rather than planning the overall product assortment. Category Managers oversee specific categories and may also influence assortment decisions, but their primary focus is on the overall strategy and performance of those categories, not the detailed product assortment itself. Merchandisers are involved in the presentation, promotion, and pricing of products rather than the selection of the product range.