Which of the following is a benefit of effective merchandising?

Effective merchandising plays a crucial role in fostering stronger brand loyalty among customers. When a retailer presents products in an appealing and organized manner, it enhances the shopping experience, making it more enjoyable and engaging for customers. This positive experience can lead customers to develop a preference for the brand, as they associate it with quality, accessibility, and attentiveness to their needs.

Moreover, when customers consistently find products that align with their preferences, it reinforces their emotional connection to the brand. Effective merchandising strategies, such as attractive displays, proper product placement, and tailored promotions, all contribute to creating an environment that encourages repeat visits and purchases. Consequently, stronger brand loyalty often leads to increased customer retention and sales over time, as loyal customers are more likely to return and recommend the brand to others.