Which of the following describes visual merchandising techniques?

Visual merchandising techniques are primarily focused on enhancing the aesthetic appeal of a retail space to attract customers and encourage purchasing. This involves various strategies such as the arrangement of products, color schemes, lighting, signage, and overall display design to create an inviting shopping environment. The goal is to engage customers visually and emotionally, guiding them through the store while highlighting key products effectively.

The focus on aesthetic appeal is crucial because it directly influences customer perceptions and buying decisions. A well-designed retail space can create an enjoyable shopping experience, potentially leading to increased sales.

The other options do not align with the purpose of visual merchandising. Managing customer complaints relates to customer service, which is an entirely different aspect of retail. Increasing product prices is a pricing strategy rather than a visual merchandising technique. Training staff in customer service is also unrelated to visual merchandising, as it concentrates on staff interaction with customers rather than the presentation of the products themselves.