What is typically featured in a checkout/POP display?

In a checkout or point-of-purchase (POP) display, impulse buy items are prominently featured because they are designed to catch the customer's attention at the last moment before completing their purchase. These items are usually lower-priced and easily accessible, encouraging shoppers to add them to their cart or basket without extensive consideration. The strategic placement of these items can increase overall sales, as customers often make spontaneous purchase decisions when waiting in line or at the point of payment. The goal is to capitalize on the customer's existing shopping mindset, making it more likely that they will indulge in these additional purchases.

While high-priced items, seasonal sales, and clearance items may have their own places in retail strategy, they do not align with the primary purpose of checkout displays, which is to promote quick, unplanned purchases.