What is the primary responsibility of a retail buyer?

The primary responsibility of a retail buyer is to select and purchase goods for a retail store. This role involves analyzing market trends, understanding customer preferences, and sourcing products that align with the store's target market and overall strategies. The retail buyer must negotiate with vendors, manage inventory levels, and ensure that the purchased products are of high quality and fit the store's branding. By making informed purchasing decisions, the retail buyer plays a crucial role in determining the merchandise mix that will attract customers and drive sales, making this responsibility central to the success of the retail operation.