What is the primary goal of merchandising in retail?

The primary goal of merchandising in retail is to attract customers and maximize sales. This is achieved through effective presentation and promotion of products in a way that appeals to the target audience. Merchandising involves various strategies such as product placement, displays, and promotional materials that are designed to capture shoppers' attention and encourage them to make purchases. By creating an inviting shopping environment and showcasing products effectively, retailers can drive customer engagement and ultimately increase sales.

While enhancing product durability, minimizing advertising costs, and streamlining inventory management are important aspects of retail operations, they do not fundamentally capture the essence of merchandising. The focus on enticing customers and boosting sales forms the core of merchandising practices, ensuring that products not only meet customer needs but also stand out in a competitive marketplace.