What is the primary function of an Assortment Planner?

The primary function of an Assortment Planner is to decide the product mix available in a store. This role involves analyzing various factors, such as targeted customer demographics, sales trends, and inventory levels, to create a balanced assortment of products that meets customer needs and maximizes sales potential. Assortment Planners work closely with buyers and merchandising teams to ensure that the right products are available in the right quantities and at the right time, ultimately influencing the store's overall performance and customer satisfaction. This strategic planning helps retailers optimize their merchandise offerings and manage inventory effectively, aligning with the broader goals of the business.

While negotiating contracts with vendors, assessing customer needs, and monitoring social media engagement are all important tasks within retail operations, they do not specifically encompass the primary focus of an Assortment Planner's role. Their main responsibility lies in determining the optimal range of products that will be offered to customers, which directly impacts sales and inventory management.