What does visual merchandising encompass?

Visual merchandising encompasses the overall strategy for presenting merchandise in a retail environment. This involves creating an appealing and cohesive visual display that attracts customers and enhances their shopping experience. It goes beyond merely arranging individual products or designing window displays, as it includes all aspects of how products are presented within the store, including layout, color schemes, lighting, signage, and the overall atmosphere of the retail space.

A well-executed visual merchandising strategy aims to highlight products effectively, facilitate navigation throughout the store, and create an engaging environment that encourages customers to explore and purchase items. By carefully considering these elements, retailers can significantly impact customer behavior and sales performance.