What does seasonal merchandising focus on?

Seasonal merchandising focuses on products that are relevant to specific seasons or holidays. This practice involves the careful selection and presentation of items that cater to particular times of the year, such as summer apparel, winter decorations, or Halloween costumes. By aligning the merchandise with the seasonal demand, retailers can enhance customer interest and drive sales during peak times.

Retailers often plan their inventory and marketing strategies to coincide with these seasons, ensuring that they have the right products available at the right time. This approach not only maximizes sales potential but also encourages customers to shop for specific needs that arise with changing seasons, creating a sense of urgency and relevance for their purchases.