What aspect of retail does a Buyer focus on most?

A Buyer in retail primarily focuses on deciding which products to purchase and carry in the store. This role involves analyzing market trends, understanding consumer preferences, and evaluating suppliers to ensure that the retail store has the right products in stock that will meet customer demand and support sales targets. Buyers must possess strong analytical and decision-making skills as they navigate various factors, such as pricing, quality, and inventory levels, which directly impact the retailer's profitability. This strategic element of selecting products is crucial for maintaining a competitive edge in the retail market, making it the core responsibility of a Buyer.

While creating online promotions, managing customer relations, and overseeing marketing budgets are all important functions within retail, they are typically associated with other roles, such as marketing specialists or store managers. These functions complement the Buyer's role but do not encapsulate the primary focus of deciding which products to buy and carry, which is central to the Buyer’s responsibilities.