How do specialty stores typically differentiate themselves?

Specialty stores primarily differentiate themselves by emphasizing better product knowledge and quality. These stores often concentrate on a specific category of products or services, allowing staff to develop in-depth expertise. This knowledge enables them to provide tailored recommendations and enhance the shopping experience for customers, setting them apart from larger, more generalized retailers.

Furthermore, specialty stores typically focus on offering high-quality items that cater to niche markets or specific consumer interests. By curating a selection of unique, high-quality products, they attract customers who are looking for more than just basic items available in mass-market retailers. This emphasis on quality and informed customer service fosters customer loyalty and helps build a strong brand identity, distinguishing them from competitors.